Cirkul was a project that I did through my side company. It was a short term 3 month engagement. I led a series of design sprints, fast design execution and prototyping. We worked with their engineering team on implementing a design system and foundational tokens.

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Leading to an increase of 19% in first time buyer conversions.

Timeline: 3 months
Focus: Design sprint, UX audit, prototyping, foundational design system token set up, and UI mobile / web components.

Optimize key user flows

The first goal was to improve they key user journey from home page to checkout. I facilitated a design sprint with the team to drill into some key problems with user comprehension and the checkout experience.

Home Page Design for Mobile and Web.

Add to cart components

Components for add to cart